What does social media provide in terms of SEO? At MWI, we get this a lot from potential and current clients. While social media has been an increasing marketing channel in recent years, most companies have not yet started to profit from the potential of it. This is especially important when you're investing in SEO. While the benefits of social media may not seem immediately obvious, they are essential for SEO support. There are many reasons you should think about the use of social media in your strategy for online, here are 5 reasons why it is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content they like it is referred to as a social engagement. The more the number of social interactions that a piece content has, the more social signals you can build for your site. Social signals are utilized by search engines to rank the content. It's a way of evaluating what content people find useful over what their algorithm decides is of high quality. If something receives a lot of social engagement It can be quickly classified.

2) Link Building
It's long gone from the time when you could go out and ask for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in the traditional way: create top-quality content that's relevant. How can you get your content to websites which are willing to hyperlink to your content, when they are considered "unnatural"? Social media is the solution. Social media lets you present your content in front of the right people, who could be attracted to link to it if it's worth linking to. People who connect your content to their networks which increases the power of your content.

3) Content Amplification
The quality of the content you publish, it's unlikely to get much traction unless you amplify it. Marketing via email can be great method to boost content but it's only going to get to those on your list of marketing contacts. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they will share it with their own followings when they find it useful. They will then share it with their following, further increasing your reach. As a result, you get many relevant visitors and inbound links, as well as branding awareness and social signals All of these are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it should be within their ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. This is what Google calls co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now so they can now show up in results pages for alexa ترتيب المواقع search engines. This allows your business to show up in search results that include branded search queries that are not limited to just your own website. But there's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity for your content to rank in search. It was only temporary for a few months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.