What do social media have to relate to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly growing channel for marketing that most businesses have only begun to take advantage of over the last few years, but it's vital to take advantage of it in particular if you're putting funds into SEO. Creating and managing social media accounts is extremely crucial to support SEO initiatives, but the benefits of social media aren't always evident. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. When people tweet, like, comment or share the content they like This is referred to as social engagement. Content that has more engagements on social media will have more social signals. These social signals are used by search engines to determine the quality of content. This is a method for search engines to determine the most popular content and what their algorithm deems high-quality. If a piece of content is receiving lots of engagement on social media it will be immediately indexable.

2) Link Building
It's long gone of soliciting websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs have to create links in the traditional way by creating high-quality content that is worthy of linking. How can you get your content to websites who are willing to link to your site, if the request is considered "unnatural"? Social media is the answer. Social media can help you put your content in front of relevant groups of people who may be attracted to link to it should it be worthy of linking to. People who promote your content to their network which increases the power of your content.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it's not going to get much traction until you amplify it. Sure, email marketing can be an excellent method to amplify content, but it can only reach the people in your database of marketing. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they will share it with their own followings when they find it useful. This will cause them to also share it with their friends, further increasing your reach. Additionally, https://socialwb.com (Highly recommended Resource site) you will gain relevant traffic and inbound links social signals, as well as brand recognition All of which are used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your website and the extent to which it can be respected in their ranking algorithms. Social media can help build an image for your business and also boosts the content you publish. This is what Google calls a co-citation. These co-citations can be developed by using social media to boost Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Since the search engines are able to index social media profiles which means they show as search results. This allows your brand to be listed in search results on branded queries that are not exclusive to your site. It's even better. Individual tweets from Twitter were once indexed and shown in search results too giving another opportunity for your website to be ranked in the search results. It was only for a short time, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.