What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is a fast growing marketing channel that most businesses have only begun to take advantage of over the last few years. However, it's crucial to make use of - especially if you're investing efforts in SEO. While the benefits of social media are not immediately apparent, they're crucial for SEO help. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. Whenever people tweet, like or comment on an article that is known as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your site. Search engines measure these social signals, and use them as an index of quality when ranking the content. This allows search engines to determine what content people consider to be most valuable and what algorithm they believe to be top-quality. A piece of content could also be indexed instantly when it's getting a lot of social engagement.

2.) Link Building
There are no more days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links in the traditional way: create quality content that is relevant. But how do you reach sites that would be willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media can help. Social media allows you to post your content and share it with interested audiences who might be willing to share it with others, in the event that it's worth linking to. These people will share your content with others and boost your authority.

3) Content Amplification
No matter how top-quality your content is, it won't achieve much success without amplification. Marketing via email can be a great way of amplifying content but it will only reach those in your list of marketing contacts. You can also reach new audiences via social media. After you have shared your content, your followers will share it with their following in the event that they find it helpful. This will cause them to also share it with their friends which will increase the reach of your content. You'll also get relevant traffic, alexa ترتيب المواقع inbound linking, social signals, and brand recognition and can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site and how much it is believed to be in its ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. This is what Google calls a co-citation. Making these co-citations with social media can improve Google's trust and confidence in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines are able to index social media accounts which means they show up in search results pages. This enables your brand to show up in search results that include branded searches on more than only your website. But it gets even better than that. Individual tweets from Twitter were once indexed and shown in search results as well which gave another means to ensure your content's ranking in search. It was only for a short time, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.