What the heck does social media have to relate to SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun taking advantage of in the last few years, but it's essential to utilize it particularly if you're investing funds into search engine optimization. While the benefits of social media may not be immediately obvious, they are crucial for SEO help. There are many reasons to consider social media as a part of your overall strategy to be online There are five main reasons why it's crucial to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. Social engagements occur when people comment, like or share a tweet about content. Content with more social engagements will show higher social signals. These social signals are used by search engines to rank content. It's a way to determine what content people find useful in comparison to what their algorithm determines to be of good quality. Content can be instantly indexed if it's receiving a lot of social engagement.

2.) Link Building
It is long past the time when you could get links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to build links by hand to create quality content that is linked-worthy. But how do you reach sites who are willing to link to your content , if they are not directly approached as an "unnatural" practice for building links? Social media is your answer. Social media enables you to put your content in front of the right people, who could be convinced to link to it when it's worthy of linking to. People who be able to share your content with other people increasing your influence.

3.) Content Amplification
You can make all the high quality content you want however, it will not get an enormous amount of attention without amplification. Sure, email marketing can be an excellent method to amplify the content, but it'll only be able to reach people who are in your marketing database. Social media enables you to expand your reach with your content. After you have shared your content, those who follow you will also connect with their friends in the event that they find it helpful. These people will then spread the word to their networks to increase your reach. In addition, you'll gain relevant traffic, inbound linking social signals, as well as brand recognition and can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it must be when they rank it in their algorithms. Aside from amplifying your content Social media can also increase brand recognition. This is what Google calls a co-citation. These co-citations are built through social media to improve Google's trust and assist with search results that are branded.

5.) Social Indexing
Since search engines are able to index social media websites these profiles are now showing up in search results pages. This lets your brand show up in search results for branded search queries , which is more than just your own website. But there's more than that. Tweets that were individual from Twitter were once indexed and included in the search results. This enabled your content to be more prominent in searches. It was only temporary for a couple of months until Google decided to cease using the service, alexa ترتيب المواقع and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.