What do social media have to have to do with SEO? At MWI, we get this a lot from potential and current clients. While social media has become a growing channel for marketing over the last few years, many businesses have yet to take advantage of it. This is especially important to consider if you're planning to invest in SEO. Although the benefits of social media are not immediately apparent, they are crucial to SEO support. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and سيرفر زيادة اشتراكات other major search engines have been using online conversations as part of their ranking algorithms for quite some years now. When people share content via Twitter, Facebook, comment or share a piece of content it is referred to as a social engagement. The more social engagements your content receives, the more social signals you build to your website. Search engines measure these signals from social media, and then use them as an element of quality when evaluating content. It's a way to determine the content that people consider useful over what their automated algorithm determines to be top-quality. If the content you're looking at receives lots of engagement on social media the content can be identified.

2.) Link Building
It's been a long moment when you could simply go out and ask for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to build links the old fashioned way to create quality content that is link-worthy. How do you get in touch with websites that are willing to link to your site if they are not directly approached as an "unnatural" link building technique? Social media is the solution. Social media allows you to put your content in front of relevant groups of people who may be convinced to link to it when it's worthy of linking to. They will also be able to share your content with other people increasing your influence.

3.) Content Amplification
You could create any excellent content you'd like to, but it won't gain any traction without amplifying it. Sure, email marketing can be an excellent method to amplify content, but it'll only reach the people in your marketing database. Social media enables you to reach new audiences with your content. Once you share your content, the people who follow you will be able to share it with their followers in the event that they find it helpful. Then those people will also share it with their friends to increase your reach. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand recognition All of which are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand سيرفر زيادة اشتراكات; see this site, Awareness & Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site and the degree to which it should be trusted in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. Building these co-citations through social media can help increase Google's trust and confidence in your web page and also assist with search queries that are personalized.

5.) Social Indexing
Since search engines index social media sites and display them as search results. This lets your company's brand show up in search results for specific queries that aren't exclusive to your site. But it gets even better than that. Individual Tweets from Twitter were previously indexed and appeared in search results too providing another method for your website to be ranked in the search results. The program was only temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.