What does social media have to have to do with SEO? At MWI we hear this a lot from current and prospective clients. While social media has been an increasing marketing channel in recent years, the majority of companies haven't yet begun to take advantage of it. This is especially important when you're investing in search engine optimization. Setting up and managing social media accounts is important to assist in SEO efforts, even though the benefits of social media aren't always evident. Out of the numerous reasons you should think about social media as a part of your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. Social engagements occur the time when people share, like, comment on, share or tweet about content. Content with more social engagements will have more social signals. Search engines analyze the social signals they receive, and use them as a quality factor when ranking content. This is a method for search engines to determine what people find most useful and what their algorithm deems good quality. A piece of content could be immediately indexed if it's receiving a lot of social interaction.

2) Link Building
There are no more days of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create quality content that is relevant. How do you reach out to websites which are willing to hyperlink to your content, when the request is considered "unnatural"? Social media is the answer. Social media can help you expose your content to of people who are interested and could be convinced to link to it if it's worth linking to. These people will share your content with others, increasing your influence.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it's not going to achieve much success until you amplify it. Email marketing is great method to boost content , شراء ساعات مشاهدة يوتيوب but it can only reach people in your list of marketing contacts. It is possible to reach new audiences via social media. If you post your content to your followers, they'll also share it with their personal followers when they find it useful. They will then share it with their following and increase your reach. In return, you will gain a lot of relevant traffic including inbound links, branding awareness and social signals All of these are used by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it should be within their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the quality of your content. Google calls this co-citation. Making these co-citations with social media can help increase the trust Google has in your web page and also assist with search queries that are personalized.

5.) Social Indexing
Since the search engines are able to index social media profiles, they are now showing in search results pages. This allows your business to show up in search results that include branded searches on more than only your website. However, it's even more than that. Individual tweets from Twitter were once searchable and included in search results. This allowed your site to be more prominent in searches. This was just temporary for a few months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.