What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun making use of in the past couple of years, yet it's very important to leverage in particular if you're putting efforts in search engine optimization. Making and managing social media accounts are extremely crucial to support SEO initiatives, but their benefits aren't immediately apparent. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, زيادة مشاهدات اليوتيوب and other search engines utilize online dialogue in their ranking algorithms. A social engagement happens the time when people share, like, comment on, share or tweet about an article. A piece of content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to rank content. It's a way to determine what content people find useful over what their automated algorithm decides is of high quality. Content can also be indexed instantly when it's getting a lot of social interactions.

2.) Link Building
It's long gone from the period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create good quality content that is pertinent. How do you get in touch with sites that would be willing to link to your site if asking them directly is thought to be an "unnatural" link building technique? Social media is your solution. Social media lets you place your content in front of relevant groups of people who may be influenced to link to it if it's worth linking to. People who be able to share your content with their friends and increase the reach of your content.

3) Content Amplification
The quality of your content is, it's not going to achieve much success unless you amplify it. Yes, email marketing is an effective way to boost content, but it will only reach those in your marketing database. You can also reach new audiences via social media. After you have shared your content, your following will spread it to their networks if they find it useful. Then those people will be able to share it with their followers to increase your reach. In return, you will gain an abundance of relevant traffic, inbound links, social signals , and brand awareness These are all utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it needs to be in their ranking algorithms. Apart from boosting the quality of your content Social media can also build brand awareness. Google calls this co-citation. Building these co-citations using social media will help improve the trust Google has in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now appear on search result pages. This allows your brand to be displayed in search results for specific queries that aren't only restricted to your business's website. It's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity to ensure your content's ranking in search. It was only for a short time, however it was a short-term solution, زيادة مشاهدات اليوتيوب and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.