What the heck does social media have to do with SEO? MWI gets these kinds of information from prospective and current clients. While social media has become an increasing marketing channel in recent years, the majority of firms haven't yet begun to profit from the potential of it. This is particularly important to consider if you're planning to invest in SEO. Creating and managing social media accounts are important for supporting SEO efforts, even though the benefits of social media aren't always obvious. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online dialogue in their ranking algorithms. Social engagement occurs the time when people share, like, comment or share tweets about an article. The more the number of social interactions that a piece content is able to get, the more social signals you can build for your website. Social signals are utilized by search engines to rank the content. It's a method of determining the quality of content that people are able to use over what their automated algorithm determines to be good quality. Content can also be indexed instantly if it's receiving a lot of social interactions.

2) Link Building
It's been a long moment when you could simply go out and ask for links from other websites. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in using the old-fashioned method and create content of high-quality that is worthy of linking. How do you reach out to websites which are willing to hyperlink to your content, when they are thought to be "unnatural"? Social media can help. Social media allows you to share your content with relevant audiences who may be willing to share it with others, when it's worthy of linking to. Those people will also be able to share your content with their network which increases the power of your content.

3.) Content Amplification
It doesn't matter how good your content is, it won't gain traction unless you amplify it. Sure, email marketing can be an effective way to boost content, but it'll only reach those in your marketing database. Social media can help you connect with new audiences through your content. If you publish your content to your followers, they'll also share it with their personal followings when they find it useful. This will cause them to also share it with their friends to increase your reach. In return, you gain an abundance of relevant traffic including inbound links, social signals and brand awareness All of which are used by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Awareness and alexa ترتيب المواقع Signals
Brand recognition and brand identity can tell search engines much about the credibility of your website and how much it is believed to be in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google refers to as a co-citation. The creation of these co-citations via social media can boost Google's trust in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Since the search engines index social media websites and display them in search results pages. This allows your company to show up in search results for branded search queries that are not limited to only your website. But there's more than that. Tweets on their own from Twitter were once indexed and included in the search results. This allowed your site to be more prominent in search. It was only for a short time, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.