What does social media have to offer SEO? At MWI we hear this a lot from current and prospective clients. Social media is a rapidly expanding marketing channel that many businesses have only begun making use of in the last few years. However, it's crucial to make use of when you're investing efforts in search engine optimization. While the benefits of social media might not be immediately obvious, they are crucial for SEO support. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing, زيادة مشاهدات اليوتيوب and other search engines rely on online conversation as part of their ranking algorithms. Social engagement occurs when people like, comment or share tweets on a piece of content. The more the number of social interactions that a piece content has, the more social signals you can build for زيادة مشاهدات اليوتيوب your website. Search engines look at these social signals, and consider it a quality factor when ranking content. It's a way of evaluating the content that people consider useful and what their algorithm determines to be good quality. A piece of content could be quickly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's past the time that you could go out and ask for links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to build links the old fashioned way - create high quality content which is relevant to linking. How do you reach websites who are willing to link to your content, if asking them directly would be thought to be "unnatural"? Social media is the solution. Social media lets you present your content in front of relevant audiences that may be attracted to link to it in the event that it is worthy of linking to. Those people will also promote your content to their network which increases the power of your content.

3.) Content Amplification
You can make all the high quality content you want however it will not gain significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your content , but it can only get to those on your marketing list. Social media can help you reach new audiences with your content. If you share your content, your followers will also be able to share it with their followers in the event that they find it helpful. These people will then be able to share it with their followers to increase your reach. As a result, you get a lot of relevant traffic, inbound links, branding awareness and social signals All of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines can use brand identity and awareness to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. This is what Google calls a co-citation. Building these co-citations using social media can boost Google's trust in your web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now so they can now appear on search result pages. This allows your business to appear in search results for specific queries that aren't exclusive to your site. It's even better. Individual Tweets from Twitter were initially indexed and included in search results too - enabling another way to get your content noticed in search. The program was only temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.