What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. Although social media has been a growing channel for marketing over the last few years, many companies haven't yet begun to profit from the potential of it. This is particularly important when you're investing in SEO. While the benefits of using social media may not seem immediately apparent, they're crucial to SEO aid. There are many reasons to think about social media as a part of your overall strategy to be online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long period of time. If people tweet, share, شراء لايكات فيسبوك like or comment on the content they like This is referred to as social engagement. The more social engagements a piece of content gets, the greater social signals you build to your website. These social signals are used by search engines to determine the quality of content. This is a method for search engines to determine the most popular content and what their algorithms consider good quality. If the content you're looking at receives lots of social interaction the content can be classified.

2) Link Building
It is long past the moment when you could simply go out and ask for links from other websites. With the advent of Google's Panda and Penguin algorithm SEOs must create links in by hand by creating high-quality content that is link-worthy. But how do you reach sites that would be willing to link to your content , if asking them directly is thought to be an "unnatural" link building technique? Social media is the way to go. Social media allows you to publish your content to people who are willing to link to it when it's worthy of linking to. These people will spread your content among others, increasing your influence.

3) Amplification of content
You can create all the excellent content you'd like to however, it will not get much traction without amplification. Marketing via email can be great method to boost content , but it can only be able to reach the people on your marketing list. Social media can help you connect with new audiences through your content. Once you share your content, the people who follow you will also spread it to their networks should they find it valuable. These people will then be able to share your content with their followers, increasing the reach of your content. In return, you earn an abundance of relevant traffic such as inbound links, social signals and brand awareness All of which are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. This is what Google refers to as a co-citation. Building these co-citations using social media can help increase the trust Google has in your site, as well as aiding with branded search queries.

5) Social Indexing
Since search engines are able to index social media profiles, they are now showing on search results pages. This allows your brand to be listed in search results on search queries that are branded and not only restricted to your business's website. But it gets even better than that. Tweets on their own from Twitter were once indexable and were displayed in the search results. This allowed your content to rank higher in the results of a search. The service was temporary for a couple of months before Google made the decision to stop this feature, شراء لايكات فيسبوك which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.