What can social media have to offer SEO? MWI gets this information a lot from prospective and current clients. Social media is rapidly growing marketing channel that most companies have only just begun taking advantage of in the last few years. However, it's essential to utilize it particularly if you're investing resources in SEO. Making and managing social media accounts is extremely important for supporting SEO efforts, even though the benefits are not immediately obvious. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some years now. If people tweet, share, like or comment on an article that is known as a social engagement. The more social interactions a piece of content receives, the more social signals you build to your site. Social signals are utilized by search engines to determine the quality of content. It's a way to determine what content is popular with users in comparison to what their algorithm decides is of high quality. If a piece of content has a high amount of engagement on social media it will be immediately indexed.

2.) Link Building
The days of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in the old-fashioned way: write high-quality content that is relevant. How can you get your content to websites that will link to your content, alexa ترتيب المواقع if the request is considered "unnatural"? Social media is the answer. Social media allows you to expose your content to of relevant audiences that may be in a position to influence them to link to your content in the event that it is worthy of linking to. They will also connect your content to their friends which will increase the impact of your content.

3.) Content Amplification
No matter how top-quality the content you publish, it will not achieve much success unless you amplify it. Email marketing is an effective method to increase the reach of your content but it will only reach people in your marketing list. Social media enables you to reach new audiences with your content. When you share your content, your followers will also spread it to their networks should they find it valuable. These people will then promote your content to their followers, increasing your reach. You'll also get relevant traffic through inbound linking as well as social signals and brand recognition, all of which are used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media aids in building an image for your business and also boosts the content you publish. Google calls this co-citation. The creation of these co-citations via social media will help improve Google's trust in your website , and will also help by using branded search terms.

5.) Social Indexing
Since the search engines index social media profiles these profiles are now showing as search results. This allows your business to be displayed in search results for search queries that are branded and not only restricted to your business's website. However, it's even more than that. Individual tweets on Twitter were at one time indexed and displayed in search results, too providing another method to get your content noticed in the search results. The service was temporary for a few months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.