What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is an incredibly growing channel for marketing that most companies have only just begun to take advantage of over the past few years, however it's essential to utilize it in particular if you're putting resources in search engine optimization. The creation and management of social media accounts is important for supporting SEO initiatives, but the benefits of social media aren't always evident. There are many reasons why you should consider the use of social media in your online strategy There are five main reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some years now. If people tweet, share, like or comment on the content, this is called a social engagement. The more social interactions a piece of content gets, the greater social signals you send to your website. These social signals are used by search engines to determine the quality of content. It's a way to determine what content people find useful over what their automated algorithm determines to be good quality. A piece of content could be quickly indexed in the event that it's receiving lots of social interactions.

2.) Link Building
The days of going out and soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to build links using the old-fashioned method to create quality content that is link-worthy. What is the best way to reach websites who are willing to link to your content, alexa ترتيب المواقع if asking them directly would be thought to be "unnatural"? Social media is your solution. Social media enables you to put your content in front of relevant audiences that may be convinced to link to it when it's worthy of linking to. They will also connect your content to their networks, further increasing the influence of your content.

3.) Content Amplification
You could create any high quality content you want however it will not gain much traction without amplification. Email marketing is an excellent method to amplify the content, but it'll only reach people within your marketing database. The possibility of reaching new audiences is via social media. When you share your content, your following will share it with their following if they find it useful. This will cause them to also share it with their friends to increase your reach. Additionally, you will gain relevant traffic and alexa ترتيب المواقع inbound links social signals, as well as brand recognition, all of which can be utilized by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. These co-citations are built through social media , which can help improve Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts since a while which means that they appear on the search results pages. This allows your brand to be listed in search results on brand-related queries, which aren't restricted to your website. It gets even more effective. Tweets that were individual from Twitter were once searchable and were displayed in the search results. This allowed your website to rank higher on search. The program was only temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.