What do social media platforms provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is rapidly growing marketing channel that most companies have only just begun using in the past few years, but it's very important to leverage in particular if you're putting resources into search engine optimization. Making and managing social media accounts is extremely crucial to support SEO initiatives, but the benefits are not immediately apparent. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long period of time. If people tweet, share, like, comment or share the content they like, this is called a social engagement. A piece of content with more social engagements will show higher social signals. Search engines analyze these social signals and consider it a quality factor when ranking the content. It's a way to determine what content is popular with users in comparison to what their algorithm determines to be of high quality. Content can be instantly indexed when it's getting a lot of engagement on social media.

2.) Link Building
There are no more days of asking for websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating top-quality content that's relevant. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an "unnatural" link building technique? Social media can help. Social media allows you to expose your content to of people who are interested and could be attracted to link to it should it be worthy of linking to. They will also be able to share your content with other people increasing your influence.

3.) The amplifying of content
It doesn't matter how high-quality the content you publish, it will not be popular without amplification. Sure, email marketing can be a great way to amplify content, but it will only reach those in your marketing database. It is possible to reach new audiences via social media. After you have shared your content, your followers will connect with their friends if they find it useful. The people who share it will promote your content to their followers, thereby increasing your reach. As a result, you get lots of relevant traffic such as inbound links, brand recognition and social signals These are all used by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand image and recognition to judge the quality of your site and شراء لايكات فيسبوك how trustworthy it needs to be when they rank it in their algorithms. Aside from amplifying your content social media can also help build brand awareness. This is what Google refers to as co-citation. These co-citations are built by using social media to boost Google's trust as well as aid with search results that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now which means that they appear on results pages for search engines. This enables your brand to be displayed in search results for your branded searches on more than only your website. But there's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results too providing another method to get your content noticed in search. The service was temporary for a few months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.