What do social media have to have to do with SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly growing marketing channel that most businesses have only recently begun using in the last couple of years, yet it's very important to leverage - especially if you're investing funds into search engine optimization. While the advantages of social media are not immediately obvious, they are vital for SEO support. Out of the numerous reasons to consider social media as a part of your online strategy There are five main advantages of it for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. When people share content via Twitter, Facebook, comment or share a piece of content that is known as a social engagement. A piece of content with more social engagements will have more social signals. These social signals are used by search engines to determine the quality of the content. This is a method for search engines to decide the most popular content and also what they consider to be high-quality. A piece of content could be instantly indexed when it's getting a lot of social interactions.

2.) Link Building
It is long past the time when you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to link build the old-fashioned way: write quality content that is relevant. But how do you reach websites that are willing to link to your content , if they are not directly approached as an "unnatural" link building practice? Social media is the way to go. Social media lets you post your content and share it with interested audiences who might be willing to link to it, when it's worthy of linking to. They will also promote your content to others, increasing your influence.

3.) Content Amplification
You can make all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Email marketing can be a great way of amplifying the content you create, شراء مشاهدات يوتيوب but it won't reach those in your list of marketing contacts. Social media allows you to expand your reach with your content. If you post your content to your followers, they will be sure to share it with their own followers if they find it helpful. Then those people will share it with their following to increase your reach. You will also gain relevant traffic through inbound linking social signals, as well as brand awareness, all of which can be used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your site and how much it is believed to be in its ranking algorithms. In addition to boosting your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. The creation of these co-citations via social media can boost the trust Google has in your website as well as helping with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media websites and display them as search results. This allows your business to be displayed in search results for branded search queries that are not limited to just your own website. It's even more effective. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your site to be more prominent in the search results. However, it was only temporary, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.