What exactly does social media have to relate to SEO? At MWI we hear this a lot from potential and current clients. Social media is rapidly growing marketing channel that most companies have only just begun making use of in the last few years, but it's essential to utilize it in particular if you're putting funds into SEO. Making and managing social media accounts is important for supporting SEO efforts, even though the benefits may not be immediately apparent. There are many reasons to consider social media as part of your online strategy, here are 5 advantages of it for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. Whenever people tweet, like or comment on a piece of content, this is called a social engagement. Content that has the highest number of social engagements is likely to have more social signals. Search engines analyze these social signals, and consider it an index of quality when ranking content. It's a way of evaluating the content that people consider useful over what their algorithm decides is good quality. Content can be instantly indexed whenever it's attracting a significant amount of social interaction.

2) Link Building
It is long past the period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. What is the best way to reach websites which are willing to hyperlink to your content, when asking them directly would be considered "unnatural"? Social media is the solution. Social media can help you present your content in front of the right people, who could be in a position to influence them to link to your content should it be worthy of linking to. People who share your content with their friends which increases the power of your content.

3) Content Amplification
You can make all the excellent content you'd like to but it's not going to gain an enormous amount of attention without amplification. Marketing via email is a great way of amplifying content , but it can only be able to reach the people on your list of marketing contacts. Social media lets you expand your reach with your content. Once you share your content, your following will share it with their following should they find it valuable. They will then also share it with their friends and increase your reach. Additionally, you will gain relevant traffic and inbound links, social signals, and brand awareness and are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and alexa ترتيب المواقع (simply click socialwb.com) awareness can tell search engines a lot about the quality of your site and the degree to which it should be respected in their ranking algorithms. In addition to boosting your content Social media can also build brand awareness. Google calls this co-citation. These co-citations can be developed via social media in order to increase Google's trust and assist with branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for some time now, which means they now show up in the search results pages. This enables your brand to be displayed in search results for your branded search queries that are not limited to just your company website. It's even more effective. Individual tweets on Twitter were initially indexed and included in search results, too giving another opportunity to ensure your content's ranking in the search results. That was only temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.