What do social media platforms have to offer SEO? At MWI we hear this a lot from potential and current clients. Social media is rapidly growing marketing channel that most companies have only just begun to take advantage of over the past few years. However, it's very important to leverage - especially if you're investing resources in SEO. While the advantages of social media may not be immediately obvious, they are crucial to SEO aid. There are many reasons you should think about social media as a part of your online strategy Here are five reasons why it is essential for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. When people tweet, like, comment or share the content, this is called a social engagement. A piece of content with more social engagements will be able to show more social signals. Search engines evaluate these social signals, and use them as an index of quality when ranking the content. It's a way of evaluating the content that people consider useful and what their algorithm determines to be of high quality. If an article has a high amount of social shares It can be quickly indexable.

2) Link Building
It's long gone of soliciting websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create top-quality content that's relevant. But how do you reach sites who are willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is your answer. Social media lets you expose your content to of the right people, who could be influenced to link to it if it's worth linking to. They will also connect your content to their networks which will increase the impact of your content.

3.) The amplifying of content
It doesn't matter how good the content you publish, it won't get much traction until you amplify it. Email marketing can be an excellent method of amplifying content , but it can only reach people in your marketing list. Social media allows you to expand your reach with your content. Once you share your content, your followers will share it with their following when they are satisfied with the content. These people will then spread the word to their networks and increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand awareness and can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
The brand's identity and reputation can tell search engines much about the credibility of your website and the degree to which it should be considered reliable in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google calls co-citation. The creation of these co-citations via social media will help improve the trust Google has in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages since a while which means that they show up in the search results pages. This allows your business to be displayed on search results when you type in branded search queries on more than only your website. It's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too providing another method for your website to be ranked in search. However, شراء مشتركين يوتيوب it was only temporary, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.