What can social media have to offer SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is a fast growing marketing channel that most companies have only started making use of in the past few years, but it's essential to utilize it particularly if you're investing resources into search engine optimization. The creation and alexa ترتيب المواقع (click through the up coming post) management of social media accounts are important for supporting SEO initiatives, but the benefits of social media aren't always evident. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long time now. Social engagement occurs when users like, share or share tweets on a piece of content. The more the number of social interactions that a piece content gets, the greater social signals you can build for your site. Search engines look at these signals from social media, and use them as a quality factor when ranking the content. It's a way of evaluating the quality of content that people are able to use and what their algorithm decides is top-quality. The content you've created can be quickly indexed if it's receiving a lot of engagement on social media.

2) Link Building
It's long gone from the time that you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating top-quality content that's relevant. How do you reach websites that will link to your content, if asking them directly would be considered "unnatural"? Social media is your solution. Social media can help you present your content in front of people who are interested and could be convinced to link to it if it's worth linking to. These people may also connect your content to their network and increase the reach of your content.

3.) Content Amplification
The quality of your content is, it won't be popular unless you amplify it. Marketing via email can be a great way of amplifying content but it's only going to reach those in your list of marketing contacts. It is possible to reach new audiences through social media. Once you share your content, those who follow you will be able to share it with their followers when they are satisfied with the content. This will allow them to promote your content to their followers, increasing the reach of your content. As a result, you get an abundance of relevant traffic, inbound links, brand recognition and social signals All of these are used by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website as well as the extent to which it can be trusted in its ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. This is what Google calls co-citation. The creation of these co-citations via social media can boost Google's trust in your web page and also assist with branded search queries.

5.) Social Indexing
Since search engines are able to index social media accounts, they are now showing as search results. This allows your brand to show up in search results for specific queries that aren't exclusive to your site. But there's more than that. Individual Tweets from Twitter were once indexed and shown in search results too - enabling another way for your website to be ranked in search. The program was only temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.