What exactly does social media have to have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a fast expanding channel of marketing that many companies have only started using in the past few years, however it's essential to utilize it when you're investing resources in search engine optimization. The creation and management of social media accounts are crucial to support SEO efforts, even though their benefits aren't immediately apparent. There are many reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations in their algorithm for ranking. A social engagement is when users like, share or تزويد متابعين تويتر share a tweet on a piece of content. The more social engagements a piece of content gets, the greater social signals you build to your site. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to identify the content that people are most interested in and what their algorithms consider as high-quality. If a piece of content receives a lot of engagement on social media It can be quickly identified.

2.) Link Building
It is long past the moment when you could simply make a request for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. How do you get in touch with websites that are willing to link to your content , if asking them directly is considered an "unnatural" link building technique? Social media is the solution. Social media lets you put your content in front of people who are interested and could be convinced to link to it when it's worthy of linking to. These users will then be able to share your content with other people increasing your influence.

3) The amplifying of content
You can write all the excellent content you'd like to but it's not going to gain an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify content, but it can only reach the people in your database of marketing. Social media lets you expand your reach with your content. If you publish your content to your followers, they will share it with their own followings if they find it helpful. They will then share it with their following to increase your reach. In addition, you'll gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness and can be used by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your site's content and how much it is trusted in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google calls co-citation. Building these co-citations using social media can help increase Google's trust in your company website as well as helping by using branded search terms.

5) Social Indexing
Since search engines are able to index social media profiles and display them in search results pages. This allows your business to be displayed in search results for your branded searches on more than just your own website. But there's more than that. Tweets on their own from Twitter were once indexed and displayed in search results. This allowed your website to be more prominent in search. The service was temporary for a few months until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.