What do social media have to do with SEO? At MWI we hear this a lot from potential and current clients. Social media is a fast growing channel for marketing that most businesses have only begun to take advantage of over the last few years, but it's very important to leverage in particular if you're putting resources in search engine optimization. While the advantages of social media might not be immediately apparent, they're crucial to SEO support. There are many reasons to think about social media as a part of your online strategy There are five main reasons it's important for زيادة مشاهدات اليوتيوب SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some time now. If people tweet, زيادة مشاهدات اليوتيوب share, like, comment or share an article, this is called a social engagement. The more social engagements a piece of content gets, the greater social signals you build to your site. Search engines look at these signals from social media, and consider it an index of quality when ranking content. It's a method of determining the quality of content that people are able to use over what their algorithm determines to be of high quality. If a piece of content receives lots of social engagement, it can be instantly identified.

2.) Link Building
It's been a long time when you could go out and ask for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to link build using the old method: make good quality content that is pertinent. How do you reach out to websites that will link to your site, if they are considered "unnatural"? Social media is your answer. Social media lets you put your content in front of relevant groups of people who may be in a position to influence them to link to your content when it's worthy of linking to. Those people will also promote your content to their network and increase the reach of your content.

3.) The amplifying of content
You can create all the good-quality content that you wish to however it will not gain significant traction without the aid of amplification. Email marketing is an excellent method to amplify content, but it can only reach those in your marketing database. Social media enables you to reach new audiences with your content. If you share your content, the people who follow you will spread it to their networks if they find it useful. This will allow them to recommend your content to their followers, thereby increasing your reach. In return, you earn a lot of relevant traffic such as inbound links, brand recognition and social signals These are all utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Aside from amplifying your content social media also aids in create brand awareness. This is what Google refers to as co-citation. These co-citations are built through social media to improve Google's trust and help with brand-name searches.

5.) Social Indexing
Since search engines are able to index social media sites, they are now showing up in search results pages. This lets your company's brand appear in search results for branded queries that are not limited to your company website. It's even more effective. Tweets on their own from Twitter could be indexed and displayed in search results. This allowed your content to be ranked higher in the results of a search. It was only temporary for a couple of months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.