What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is a fast growing channel for marketing that most businesses have only begun using in the past few years. However, it's vital to take advantage of it particularly if you're investing efforts in SEO. The creation and management of social media accounts is important for supporting SEO efforts, even though their benefits aren't immediately evident. Out of the numerous reasons to consider the use of social media in your overall strategy to be online, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long time. If people tweet, share, like, comment or share an article, شراء لايكات فيسبوك this is called a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of the content. It's a method of determining what content is popular with users and what their algorithm decides is top-quality. If a piece of content is receiving lots of social engagement It can be quickly identified.

2) Link Building
The days of soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create good quality content that is pertinent. How can you get your content to websites that will link to your website, even if they are thought to be "unnatural"? Social media is your solution. Social media lets you publish your content to interested audiences who might be willing to share it with others, if it is worth linking to. These users will then spread your content among others and boost your authority.

3.) Content Amplification
You can write all the high quality content you want, but it won't gain much traction without amplification. Email marketing can be an effective method to increase the reach of your content , but it can only reach people in your list of marketing contacts. Social media enables you to increase the reach of your content. When you share your content, your followers will connect with their friends if they find it useful. This will cause them to spread the word to their networks and increase your reach. In return, you earn an abundance of relevant traffic, inbound links, social signals and brand awareness All of which are used by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines a lot about the quality of your site's content and how much it is considered reliable in their ranking algorithms. Social media can help build brand awareness and increases the quality of the content you publish. This is what Google refers to as a co-citation. Building these co-citations using social media can help increase Google's trust and confidence in your website as well as helping with branded search queries.

5.) Social Indexing
Since the search engines are able to index social media accounts, they are now showing up in search results pages. This allows your business to be displayed on search results when you type in branded search queries on more than just your company website. However, it's even more than that. Tweets on their own from Twitter were once indexable and included in search results. This allowed your site to be more prominent in searches. It was only for a short time, however, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.