What does social media have to offer SEO? At MWI, we get lots of questions from our the current and potential clients. While social media has been an increasing marketing channel in recent years, the majority of companies haven't yet begun to take advantage of the potential of it. This is particularly important for companies that are investing in SEO. While the benefits of using social media may not seem immediately apparent, they are crucial to SEO help. From the myriad of reasons to think about social media as part of your online strategy, here are 5 reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some period of time. A social engagement is the time when people share, زيادة استماعات ساوند كلاود like, comment or share tweets about a piece of content. The more social engagements a piece of content receives, the more social signals you build to your website. Search engines look at these social signals and then use them as an indicator of quality when ranking the content. It's a way to measure the quality of content that people are able to use over what their algorithm decides is of high quality. The content you've created can be immediately indexed if it's receiving a lot of social engagement.

2) Link Building
It is long past the time when you could solicit hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to do link building the old fashioned way - create high quality content that is worthy of linking. How do you reach websites who are willing to link to your content, زيادة استماعات ساوند كلاود when asking them directly would be thought to be "unnatural"? Social media is the answer. Social media allows you to share your content with relevant audiences who may be willing to link to your content, if it is worth linking to. These users will then share your content with others increasing your influence.

3) Content amplification
You can make all the high quality content you want but it's not going to gain significant traction without the aid of amplification. Marketing via email can be great method to boost the content you create, but it won't get to those on your marketing list. You can also reach new audiences via social media. If you send your content out to your followers, they will share it with their own followers in the event that they find it helpful. They will then spread the word to their networks, further increasing your reach. In return, you will gain many relevant visitors, inbound links, social signals and brand awareness All of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can tell search engines a lot about the quality of your site's content and how much it is respected in their ranking algorithms. Social media aids in building an image for your business and also boosts the content you publish. This is what Google refers to as a co-citation. These co-citations are built through social media , which can help improve Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media accounts for some time now and this means that they appear in search result pages. This allows your business to show up in search results for specific queries that aren't limited to your company website. This gets better. Individual Tweets from Twitter were once indexed and shown in search results, too which gave another means to get your content noticed in search. The program was only temporary, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.