What the heck does social media have to do with SEO? MWI gets this information a lot from clients who are prospective or current. Social media is a fast expanding marketing channel that many companies have only started using in the past few years, but it's very important to leverage when you're investing efforts in SEO. While the benefits of using social media are not immediately obvious, they are essential for SEO aid. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long time now. A social engagement is when users like, share on, share or tweet about an article. The more social interactions a piece of content gets, the greater social signals it will bring to your website. Search engines look at these social signals and consider it an index of quality when ranking content. It's a way of evaluating what content people find useful and what their algorithm decides is good quality. If something receives a lot of engagement on social media It can be quickly identified.

2) Link Building
There are no more days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. What is the best way to reach websites that will link to your content, if the request is considered "unnatural"? Social media is the solution. Social media allows you to post your content and share it with interested audiences who might be willing to link to your content, if it is worth linking to. They will also share your content with others increasing your influence.

3.) Content Amplification
You could create any top-quality content you like however it will not gain much traction without amplification. Email marketing is great method to boost content but it's only going to get to those on your marketing list. You can also reach new audiences via social media. When you share your content, your following will be able to share it with their followers in the event that they find it helpful. This will allow them to recommend your content to their followers, thereby increasing your reach. As a result, you get lots of relevant traffic, inbound links, social signals , and brand awareness All of these are utilized by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand alexa ترتيب المواقع image and recognition to judge the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. Google calls this co-citation. These co-citations can be developed through social media to improve Google's trust and assist with search results that are branded.

5) Social Indexing
Since search engines index social media profiles and display them on search results pages. This allows your company to show up in search results for your branded search queries on more than just your company website. But it gets even better than that. Tweets that were individual from Twitter were once indexable and included in search results. This enabled your content to be ranked higher in the results of a search. That was only temporary for a few months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.