What do social media platforms provide in terms of SEO? At MWI we hear this a lot from potential and current clients. While social media has been an increasing channel for marketing over the last few years, many companies have not yet started to make use of it. This is especially true to consider if you're planning to invest in SEO. Creating and managing social media accounts is extremely important to assist in SEO initiatives, but the benefits are not immediately apparent. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some years now. A social engagement happens when people like, comment, share, or tweet about content. The more the number of social interactions that a piece content gets, the greater social signals it will bring to your website. Search engines analyze the social signals they receive, and then use them as a quality factor when ranking the content. It's a way to determine what content is popular with users over what their algorithm determines to be top-quality. A piece of content can be instantly indexed whenever it's attracting a significant amount of social interaction.

2.) Link Building
It's been a long period when you could just go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to link build using the old method: make high-quality content that is relevant. But how do you reach sites that would be willing to link to your site if they are not directly approached as an "unnatural" link building practice? Social media can help. Social media allows you to publish your content to people who are willing to link to your content, in the event that it's worth linking to. These people may also connect your content to their networks, further increasing the influence of your content.

3) Content amplification
It doesn't matter how high-quality the content you publish, it won't be popular without amplification. Email marketing is a great way of amplifying content but it will only reach people in your list of marketing contacts. Social media enables you to expand your reach with your content. After you have shared your content, your followers will also connect with their friends if they find it useful. They will then share it with their following and increase your reach. As a result, you get a lot of relevant traffic, inbound links, social signals and brand شراء متابعين تيكتوك - visit the next page - awareness - all of which are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website as well as how much it should be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. This is what Google refers to as co-citation. Building these co-citations through social media can improve the trust Google has in your website as well as helping with branded search queries.

5) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now appear in the search results pages. This lets your company's brand be listed in search results on specific queries that aren't only restricted to your business's website. It's more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well - enabling another way for your content to rank in search. It was only for a short time, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.