What exactly does social media have to do with SEO? At MWI, we get lots of questions from our potential and current clients. Social media is rapidly expanding marketing channel that many businesses have only begun to take advantage of over the last few years, however it's crucial to make use of - especially if you're investing resources into SEO. The creation and management of social media accounts are extremely crucial to support SEO efforts, even though their benefits aren't immediately apparent. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. A social engagement happens the time when people share, like, comment on, share or tweet about content. A piece of content that has more engagements on social media will have more social signals. Search engines look at the social signals they receive, and then use them as a quality factor when ranking content. This is a way for search engines to know what people find most useful and شراء مشتركين يوتيوب (Forum Cyrmax`s statement on its official blog) what algorithm they believe to be good quality. A piece of content can be immediately indexed in the event that it's receiving lots of social engagement.

2) Link Building
Long gone are the days of soliciting websites to link to your site. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. But how do you reach websites that are willing to link to your content , if they are not directly approached as an "unnatural" link building practice? Social media is the answer. Social media allows you to place your content in front of people who are interested and could be attracted to link to it should it be worthy of linking to. They will also be able to share your content with their friends and increase the reach of your content.

3) Content Amplification
It doesn't matter how good the content you publish, it will not be popular in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your content but it's only going to reach those in your marketing list. The possibility of reaching new audiences is through social media. If you share your content, your following will also share it with their following when they are satisfied with the content. They will also share your content with their followers, which will increase your reach. You'll also get relevant traffic as well as inbound linking, social signals, and brand recognition These are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site and how much it is respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. Google refers to this as co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your web page and also assist with search queries that are personalized.

5.) Social Indexing
Since search engines index social media profiles and display them on search results pages. This allows your business to show up in search results for branded queries that are not exclusive to your site. However, it's even more than that. Individual tweets from Twitter could be indexed and displayed in the search results. This allowed your website to be more prominent in searches. The program was only temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.