What does social media have to offer SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has become an increasingly popular channel for marketing in recent years, most companies haven't yet begun to take advantage of the potential of it. This is particularly important if you are investing in search engine optimization. While the benefits of using social media might not be immediately apparent, they're crucial for SEO help. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. A social engagement is the time when people share, like, comment or share tweets about a piece of content. The more social interactions a piece of content is able to get, the more social signals it will bring to your website. Search engines measure the social signals they receive, alexa ترتيب المواقع and use them as an indicator of quality when ranking content. This is a way for search engines to decide the most popular content and what their algorithms consider top-quality. A piece of content can be immediately indexed whenever it's attracting a significant amount of engagement on social media.

2) Link Building
There are no more days of going out and soliciting websites to link to your site. Since the introduction of Google's Panda and Penguin algorithm SEOs have to build links using the old-fashioned method by creating high-quality content that is link-worthy. How do you get in touch with sites that would be willing to link to your site if asking them directly is thought to be an "unnatural" link building technique? Social media is your answer. Social media lets you share your content with people who are willing to link to it when it's worthy of linking to. Those people will also connect your content to their friends which will increase the impact of your content.

3.) Content amplification
You can create all the good-quality content that you wish to but it's not going to gain an enormous amount of attention without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it'll only be able to reach people who are in your marketing database. Social media allows you to reach new audiences with your content. If you post your content to your followers, they will also share it with their personal followers in the event that they find it helpful. They will then spread the word to their networks and increase your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, as well as brand awareness and can be used by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it must be when they rank it in their algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. This is what Google calls co-citation. These co-citations can be developed by using social media to boost Google's trust and assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now appear in the search results pages. This lets your company's brand be displayed in search results for specific queries that aren't only restricted to your business's website. This is even better. Individual Tweets from Twitter were previously indexed and alexa ترتيب المواقع (click here for more) appeared in search results too giving another opportunity for your website to be ranked in search. It was only for a short time, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.