What can social media have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a rapidly expanding marketing channel that many businesses have only begun making use of in the last few years, alexa ترتيب المواقع but it's vital to take advantage of it in particular if you're putting resources in search engine optimization. While the advantages of social media might not be immediately apparent, they're vital for SEO help. Out of the numerous reasons why you should consider social media as a part of your online strategy Here are five reasons it's important to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some years now. If people tweet, share, like, comment or share the content This is referred to as social engagement. The more social engagements your content has, the more social signals you can build for your website. Search engines analyze these social signals and use them as a quality factor when ranking content. It's a way to measure what content is popular with users over what their automated algorithm determines to be of high quality. If a piece of content has a high amount of engagement on social media, it can be instantly indexed.

2) Link Building
It's long gone of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to build links using the old method: make high-quality content that is relevant. What is the best way to reach websites who are willing to link to your content, if the request is thought to be "unnatural"? Social media is the way to go. Social media allows you to put your content in front of the right people, who could be influenced to link to it should it be worthy of linking to. They will also promote your content to their friends, further increasing the influence of your content.

3.) Content amplification
You can create all the good-quality content that you wish to however it will not gain an enormous amount of attention without amplification. Marketing via email can be a great way of amplifying the content you create, but it won't get to those on your marketing list. Social media can help you expand your reach with your content. If you share your content with your followers, they will share it with their own followers when they find it useful. These people will then promote your content to their followers, which will increase your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand recognition All of which can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's identity and alexa ترتيب المواقع awareness to determine the quality of your site and how trustworthy it should be in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. This is what Google calls a co-citation. These co-citations can be developed through social media to improve Google's trust and help with search results that are branded.

5) Social Indexing
Since search engines index social media sites these profiles are now showing as search results. This allows your business to be displayed in search results for branded searches on more than the site of your business. It's more than that. Tweets on their own from Twitter were once indexed and displayed in search results. This allowed your website to rank higher in the search results. The program was only temporary, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.