What does social media have to have to do with SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the last few years. However, it's vital to take advantage of it - especially if you're investing efforts in search engine optimization. While the benefits of using social media might not be immediately apparent, they are crucial for SEO support. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. Whenever people tweet, like, comment or share the content they like This is referred to as social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines measure the social signals they receive, and use them as a quality factor when ranking the content. It's a method of determining what content people find useful over what their algorithm decides is of good quality. If a piece of content receives lots of social interaction the content can be indexed.

2) Link Building
There are no more days of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write top-quality content that's relevant. How can you get your content to websites that are willing to link to your site, شراء لايكات فيسبوك if they are thought to be "unnatural"? Social media is the answer. Social media can help you present your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. They will also be able to share your content with other people and boost your authority.

3.) Content Amplification
The quality of the content you publish, شراء لايكات فيسبوك it's unlikely to achieve much success without amplification. Yes, email marketing is an excellent method to amplify the content, but it'll only reach people within your database of marketing. It is possible to reach new audiences through social media. If you share your content with your followers, they will also share it with their personal followers when they find it useful. They will then be able to share it with their followers to increase your reach. In return, you gain a lot of relevant traffic including inbound links, brand recognition and social signals - all of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your website and the extent to which it can be considered reliable in their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google's trust and help with search results that are branded.

5.) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing in search results pages. This allows your business to be displayed in search results for brand-related queries, which aren't restricted to your website. However, it's even more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results as well providing another method for your content to rank in the search results. It was only temporary for a few months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.