What do social media have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has been an increasing marketing channel in recent times, many companies haven't yet begun to make use of it. This is especially important when you're investing in search engine optimization. While the benefits of using social media may not be immediately obvious, they are crucial for SEO aid. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long period of time. When people tweet, like or comment on a piece of content that is known as a social engagement. A piece of content with more social engagements will show higher social signals. Search engines evaluate the social signals they receive, and use it as an index of quality when ranking the content. It's a way to measure what content is popular with users over what their algorithm decides is of high quality. If the content you're looking at has a high amount of social engagement It can be quickly identified.

2) Link Building
Long gone are the days of going out and soliciting websites to add links to yours. With the advent of Google's Panda and Penguin algorithm SEOs must perform link building in the old fashioned way by creating high-quality content that is linked-worthy. How do you get in touch with websites that are willing to link to your content , if they are not directly approached as an "unnatural" link building technique? Social media is your answer. Social media enables you to place your content in front of relevant groups of people who may be influenced to link to it when it's worthy of linking to. These people will promote your content to others and increase your reach.

3) Content Amplification
You can write all the good-quality content that you wish to, but it won't gain an enormous amount of attention without amplification. Sure, email marketing can be a great way to amplify content, but it will only reach the people in your database of marketing. Social media allows you to reach new audiences with your content. Once you share your content, your following will be able to share it with their followers when they are satisfied with the content. They will then share it with their following and increase your reach. You will also gain relevant traffic through inbound linking as well as social signals and brand recognition All of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's image and زيادة مشاهدات اليوتيوب recognition to judge the credibility of your website and how reliable it ought to be in their ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. Google calls this co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your website as well as helping by using branded search terms.

5) Social Indexing
Since the search engines are able to index social media accounts and display them in search results pages. This lets your company's brand be listed in search results on branded queries that are not restricted to your website. It gets even better. Tweets on their own from Twitter were once indexed and were displayed in the search results. This allowed your content to rank higher in searches. The program was only temporary, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.