This past season, I did almost all my shopping on Amazon. They make it so easy, don't they? Just when you're curious about what to get for that impossible-to-buy-for individual, they show up in your email black box scouting [http://172.243.235.225/] with a helpful reminder. When you do not like what they're suggesting, that is okay - they will suggest solutions that many people liked.
It is a genius business model. They draw you farther as well as farther into their world, get increasingly more info about you until they know you better than you understand yourself. Because of this smart, top-of-mind design, they have made billions.
Believe it or not, you are able to apply several of those same concepts to your personal direct mail marketing.

Understand your customer.
Be ubiquitous.
Add a smile.

While the business of yours may not experience the business of supplying books and music, you are able to still have a number of pages from the Amazon playbook and see real achievement.