What do social media have to in relation to SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is an incredibly growing channel for marketing that most businesses have only begun to take advantage of over the past couple of years, yet it's very important to leverage particularly if you're investing efforts in SEO. Creating and managing social media accounts are extremely important for supporting SEO efforts, although the benefits may not be immediately evident. There are many reasons to consider the use of social media in your overall strategy to be online, here are 5 advantages of it to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share a piece of content, this is called a social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines look at these signals from social media, and use it as a quality factor when ranking the content. This allows search engines to determine the most popular content and what their algorithms consider high-quality. The content you've created can be instantly indexed if it's receiving a lot of social interaction.

2.) Link Building
The days of soliciting websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs have to create links in the traditional way by creating high-quality content that is link-worthy. How do you reach websites who are willing to link to your website, even if they are thought to be "unnatural"? Social media is the way to go. Social media allows you to post your content and share it with people who are willing to link to your content, when it's worthy of linking to. These people may also share your content with their friends which will increase the impact of your content.

3) Amplification of content
It doesn't matter how good your content is, it won't achieve much success until you amplify it. Marketing via email can be great method to boost the content you create, but it won't get to those on your list of marketing contacts. It is possible to reach new audiences via social media. Once you share your content, the people who follow you will share it with their following when they are satisfied with the content. They will then also share it with their friends, further increasing your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, as well as brand recognition These are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site and the extent to which it can be respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Since the search engines are able to index social media sites, they are now showing on search results pages. This allows your company to appear in search results that include branded search queries that are not limited to just your company website. But it gets even better than that. Tweets on their own from Twitter could be indexed and Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%aa%d8%b1%d9%83%d9%8a%d9%86-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ were displayed in search results. This allowed your website to be more prominent in search. It was only for a short time, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.