What does social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Although social media has been a growing channel for marketing over the last few years, many companies haven't yet begun to benefit from it. This is especially important if you are investing in search engine optimization. Although the benefits of social media may not seem immediately obvious, they are vital for SEO support. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on an article This is referred to as social engagement. The more social engagements a piece of content has, the more social signals you send to your site. Social signals are utilized by search engines to rank the content. This is a way for search engines to identify what people find most useful and Socialwb.com what their algorithm deems as high-quality. Content can be instantly indexed when it's getting a lot of social engagement.

2.) Link Building
Long gone are the days of going out and asking for websites to link to your site. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to create links in the old fashioned way by creating high-quality content that is link-worthy. But how do you reach sites that would be willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media can help. Social media enables you to present your content in front of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. These users will then share your content with others, increasing your influence.

3.) Content Amplification
You could create any high quality content you want however, it will not get an enormous amount of attention without amplification. Marketing via email can be a great way of amplifying the content you create, but it won't reach people in your marketing list. Social media allows you to expand your reach with your content. If you share your content, the people who follow you will be able to share it with their followers should they find it valuable. This will allow them to promote your content to their followers, increasing your reach. In addition, you'll gain relevant traffic through inbound linking social signals, as well as brand awareness, all of which can be utilized by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it must be in their ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. These co-citations are built through social media to improve Google's trust and assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now so they can now appear on results pages for search engines. This allows your company to be displayed on search results when you type in branded search queries on more than just your company website. It's more than that. Individual tweets on Twitter were previously indexed and appeared in search results, too - enabling another way for your website to be ranked in search. However, it was only temporary, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.