What do social media have to relate to SEO? MWI gets this information a lot from prospective and current clients. Social media is an incredibly expanding marketing channel that many companies have only started taking advantage of in the past few years, however it's vital to take advantage of it when you're investing resources in search engine optimization. Creating and managing social media accounts are extremely crucial to support SEO efforts, even though the benefits of social media aren't always obvious. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. When people tweet, like or comment on the content it is referred to as a social engagement. Content that has more social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. It's a way of evaluating what content is popular with users over what their automated algorithm determines to be good quality. If a piece of content has a high amount of social interaction, it can be instantly indexed.

2) Link Building
It's long gone of going out and soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithms, SEOs are forced to do link building the traditional way by creating high-quality content that is worthy of linking. How do you reach websites that are willing to link to your site, if they are considered "unnatural"? Social media is your solution. Social media lets you post your content and share it with people who are willing to share it with others, when it's worthy of linking to. Those people will also connect your content to their friends and increase the reach of your content.

3) The amplifying of content
You can make all the high quality content you want however, it will not get an enormous amount of attention without amplification. Marketing via email is great method to boost the content you create, but it won't be able to reach the people on your marketing list. It is possible to reach new audiences via social media. If you share your content, the people who follow you will also connect with their friends in the event that they find it helpful. They will then share it with their following and increase your reach. You will also gain relevant traffic as well as inbound linking, social signals, and brand recognition and can be utilized by search engines to make quality determination.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it must be for their ranking algorithms. Social media can help build brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. These co-citations are built via social media in order to increase Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they appear on the search results pages. This allows your business to be displayed in search results for branded queries that are not limited to your company website. This is even more effective. Individual tweets from Twitter were previously indexed and appeared in search results, Socialwb.com/%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%8a%d9%83-%d8%aa%d9%88%d9%83-tik-tok/ too - enabling another way to get your content noticed in the search results. It was only for a short time, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.