What does social media have to do with SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is a fast expanding channel of marketing that many companies have only started making use of in the last few years. However, Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%a7%d9%87%d8%af%d8%a7%d8%aa-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ it's very important to leverage when you're investing resources into search engine optimization. While the benefits of social media are not immediately apparent, they are vital for SEO aid. Of the many reasons to consider social media as a part of your strategy for online Here are five advantages of it to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time. A social engagement happens the time when people share, like, comment or share tweets about an article. A piece of content that has more engagements on social media will show higher social signals. Search engines evaluate these signals from social media, and then use them as an element of quality when evaluating the content. It's a method of determining the quality of content that people are able to use and what their algorithm decides is of high quality. Content can also be indexed instantly when it's getting a lot of social interactions.

2.) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links in the old-fashioned way: write good quality content that is pertinent. How do you reach websites that are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media can help. Social media allows you to share your content with relevant audiences who may be willing to share it with others, should it be worth linking to. These users will then share your content with others, increasing your influence.

3) Content Amplification
No matter how top-quality the content you publish, it will not achieve much success until you amplify it. Marketing via email can be great method to boost content , but it can only get to those on your list of marketing contacts. You can also reach new audiences through social media. If you post your content to your followers, they'll be sure to share it with their own followers if they find it helpful. These people will then share your content with their followers, increasing the reach of your content. You will also gain relevant traffic, inbound linking, social signals, and brand awareness All of which can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines many things about the quality of your site and the degree to which it should be respected in their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google calls co-citation. These co-citations can be developed through social media to improve Google's trust as well as aid with brand-name searches.

5) Social Indexing
Search engines have been indexing social media sites for some time now so they can now appear on search result pages. This lets your brand appear on search results when you type in branded search queries on more than just your company website. But it gets even better than that. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your site to rank higher on the results of a search. This was just temporary for a few months until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.