They normally start with a catalogued list of links, which are usually the most popular or best web sites, and then they follow those links to find more links and are added to the database. Unfortunately this makes most search engines biased toward the more popular web sites. The web crawler might send back just the title and URL or it could send the entire page.

1) Analyze your Website Statistics. Fortunately, there are tools available through Google and other search engines to analyze how you are doing. How many visits are you getting? What keywords are drawing these visits? Do they match what your site is really about? You want visitors who are really interested in what your site offers. If you use irrelevant keywords, they will not help to increase your sales.

You can earn a higher ranking with the search engines if your URL contains your keyword(s). Of course just because your keywords are in your name it doesn't give you a pass to high rankings. You need to do the search engine optimization work and the URL is simply part of that.

Google uses Page rank concept to rank the websites. Hence, you should have quality links that are referring to your website. This can be done by getting loads and loads of reciprocal links. You should do a lot of research to find the companies which will be interested in participating in the reciprocal link programs of yours. Even though, this consumes a lot of time, as a web master you should do it to improve search engine ranking.

In addition to simple article submission, you should also pay attention to blog reviews. In this, you have to write short articles with a link placed within the article body. Since the link is within the article body, it is called contextual link building. It can always be used with simple article submission to create some real impact on your search engine ranking.

search engine news Gone are the days when you could just stuff a website with keywords galore hoping to win the search engines' favor. Now SE's have means of determining what a website is about beyond merely looking at keywords - this process is called "latent semantic indexing".

Potential customers are more likely to click on that first website, the one with the number one SE ranking first.The next few rankings will also get a lot of viewing time because they are so high up on the list. What you want to do is to improve SE ranking so you can be higher on that list.