What can social media provide in terms of SEO? MWI gets this kind of information frequently from both current and potential clients. Social media is an incredibly expanding marketing channel that many businesses have only begun taking advantage of in the past few years. However, it's vital to take advantage of it particularly if you're investing funds into SEO. Creating and managing social media accounts is crucial to support SEO efforts, even though their benefits aren't immediately evident. Out of the numerous reasons to think about social media as a part of your overall strategy to be online, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. Social engagements occur when users like, شراء لايكات فيسبوك share, share, or tweet on a piece of content. A piece of content with more social engagements is likely to have more social signals. Search engines evaluate these social signals and consider it an index of quality when ranking content. It's a way to measure what content is popular with users and what their algorithm decides is of high quality. A piece of content can also be indexed instantly whenever it's attracting a significant amount of social engagement.

2) Link Building
It's past the period when you could just get links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make top-quality content that's relevant. How do you reach websites that will link to your site, if the request is thought to be "unnatural"? Social media is the answer. Social media allows you to post your content and share it with interested audiences who might be willing to link to your content, in the event that it's worth linking to. Those people will also share your content with their networks which increases the power of your content.

3.) Content Amplification
No matter how top-quality the content you publish, it won't achieve much success until you amplify it. Email marketing is an effective method to increase the reach of your content but it's only going to get to those on your list of marketing contacts. The possibility of reaching new audiences is through social media. If you share your content with your followers, they will share it with their own followers when they find it useful. They will also share your content with their followers, increasing your reach. In return, you gain a lot of relevant traffic such as inbound links, social signals , and brand awareness - all of which are used by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it must be within their ranking algorithms. In addition to boosting your content social media also aids in build brand awareness. Google calls this co-citation. Co-citations can be created through social media to improve Google's trust and assist with brand-name searches.

5) Social Indexing
Since the search engines are able to index social media accounts, they are now showing up in search results pages. This allows your company to be displayed in search results for branded search queries that are not limited to just your company website. It's more than that. Individual tweets from Twitter were previously indexed and appeared in search results too which gave another means to ensure your content's ranking in search. It was only temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.