What the heck does social media have to have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only started using in the past few years, however it's very important to leverage - especially if you're investing resources into SEO. Although the benefits of social media might not be immediately apparent, they're crucial to SEO support. Of the many reasons to think about the use of social media in your strategy for online, here are 5 reasons it's important to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long years now. When people tweet, like or comment on the content, this is called a social engagement. The more the number of social interactions that a piece content has, the more social signals you build to your site. Search engines analyze these social signals, and use them as a quality factor when ranking the content. This allows search engines to determine the content that people are most interested in and what algorithm they believe to be top-quality. A piece of content can be quickly indexed when it's getting a lot of social interaction.

2) Link Building
It's been a long time when you could go out and ask for links from other websites. In the wake of Google's Panda and Penguin algorithms SEOs have to do link building the traditional way to create quality content that is link-worthy. What is the best way to reach websites that are willing to link to your site, if asking them directly would be considered "unnatural"? Social media is the answer. Social media lets you publish your content to people who are willing to link to your content, if it is worth linking to. People who spread your content among others, increasing your influence.

3) Content Amplification
The quality of the content you publish, it's not going to gain traction in the absence of amplifying it. Email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your database of marketing. Social media enables you to connect with new audiences through your content. If you post your content to your followers, they will also share it with their personal followings when they find it useful. They will then spread the word to their networks which will increase the reach of your content. In addition, شراء متابعين تيك توك you'll gain relevant traffic through inbound linking as well as social signals and brand recognition and can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines may use your brand's reputation and image to assess the credibility of your website and شراء متابعين تيك توك how trustworthy it needs to be for their ranking algorithms. Aside from amplifying your content Social media can also create brand awareness. Google calls this co-citation. Building these co-citations through social media can boost Google's trust in your company website , and will also help with branded search queries.

5) Social Indexing
Since the search engines are able to index social media websites and display them as search results. This allows your brand to appear in search results for branded queries that are not only restricted to your business's website. It's more than that. Individual tweets from Twitter were at one time indexed and displayed in search results too which gave another means to get your content noticed in search. That was only temporary for a few months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.