What do social media have to have to do with SEO? MWI gets this kind of information frequently from both current and potential clients. Social media is a fast growing marketing channel that most businesses have only begun making use of in the past few years. However, it's crucial to make use of - especially if you're investing efforts in search engine optimization. Making and managing social media accounts are important to assist in SEO efforts, although their benefits aren't immediately apparent. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time now. When people tweet, شراء متابعين تويتر like or comment on the content they like, this is called a social engagement. A piece of content that has more social engagements will have more social signals. Search engines analyze the social signals they receive, and use it as an element of quality when evaluating the content. This allows search engines to identify what content people consider to be most valuable and شراء متابعين تويتر what algorithm they believe to be good quality. A piece of content could be immediately indexed in the event that it's receiving lots of social interaction.

2.) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs must create links in by hand to create quality content which is relevant to linking. But how do you reach websites willing to link to your site if asking them directly is thought to be an "unnatural" practice for building links? Social media is the answer. Social media enables you to place your content in front of relevant groups of people who may be convinced to link to it should it be worthy of linking to. People who be able to share your content with their networks which will increase the impact of your content.

3) Content Amplification
No matter how top-quality the content you publish, it's unlikely to be popular until you amplify it. Email marketing is a great way of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media can help you reach new audiences with your content. When you share your content, your followers will also spread it to their networks should they find it valuable. These people will then recommend your content to their followers, which will increase your reach. In addition, you'll gain relevant traffic and inbound links social signals, inbound linking, and brand awareness, all of which can be utilized by search engines for content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can tell search engines many things about the quality of your site's content and the degree to which it should be trusted in its ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. This is what Google calls co-citation. Building these co-citations using social media can improve the trust Google has in your website , and will also help with branded search queries.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now show up in search result pages. This allows your company to appear in search results for branded search queries on more than just your own website. It gets even more effective. Individual tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity to get your content noticed in the search results. That was only temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.