What does social media have to have to do with SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly growing marketing channel that most companies have only just begun making use of in the past few years, however it's vital to take advantage of it - especially if you're investing funds into search engine optimization. Although the benefits of social media are not immediately apparent, they are crucial for SEO support. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some time now. If people tweet, share, like or comment on the content it is referred to as a social engagement. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to rank the content. This is a way for search engines to determine the most popular content and what their algorithms consider top-quality. Content can be quickly indexed when it's getting a lot of social engagement.

2.) Link Building
It's been a long moment when you could simply solicit hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links in the old-fashioned way: write quality content that is relevant. But how do you reach sites that would be willing to link to your website if they are not directly approached as an "unnatural" link building method? Social media is the answer. Social media enables you to put your content in front of the right people, who could be influenced to link to it if it's worth linking to. These people may also be able to share your content with their network which will increase the impact of your content.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it won't gain traction without amplification. Marketing via email is a great way of amplifying content but it's only going to reach people in your list of marketing contacts. Social media lets you expand your reach with your content. Once you share your content, the people who follow you will also connect with their friends in the event that they find it helpful. These people will then spread the word to their networks and increase your reach. In return, you earn an abundance of relevant traffic including inbound links, branding awareness and social signals - all of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand image and S773140591.online.de/clansphere_2011.4.4-r2/index.php?mod=users&action=view&id=57446 recognition can tell search engines much about the credibility of your site's content and how much it should be considered reliable in their ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. Google calls this co-citation. Making these co-citations with social media can improve the trust Google has in your web page and also assist with branded search queries.

5) Social Indexing
Since search engines index social media sites, they are now showing up in search results pages. This allows your business to be displayed in search results for branded queries that are not restricted to your website. This gets better. Individual tweets from Twitter were at one time indexed and displayed in search results, too which gave another means to ensure your content's ranking in search. It was temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.