What the heck does social media have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Although social media has been an increasing marketing channel over the last few years, many companies haven't yet begun to benefit from the potential of it. This is crucial to consider if you're planning to invest in SEO. While the benefits of using social media may not seem immediately obvious, they are vital for SEO help. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. Whenever people tweet, like or comment on the content they like This is referred to as social engagement. The more social interactions a piece of content gets, the greater social signals it will bring to your site. Search engines analyze the social signals they receive, and consider it an index of quality when ranking content. This is a method for search engines to decide what content people consider to be most valuable and also what they consider to be as high-quality. If an article receives a lot of social engagement it will be immediately indexed.

2.) Link Building
It is long past the time that you could make a request for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to perform link building in by hand - create high quality content that is worthy of linking. But how do you reach sites who are willing to link to your content if they are not directly approached as an "unnatural" link building practice? Social media is your solution. Social media can help you place your content in front of people who are interested and could be influenced to link to it when it's worthy of linking to. They will also promote your content to their networks, further increasing the influence of your content.

3.) Content Amplification
No matter how top-quality your content is, it's unlikely to achieve much success without amplification. Marketing via email can be an excellent method of amplifying content , but it can only be able to reach the people on your marketing list. It is possible to reach new audiences through social media. When you share your content, the people who follow you will be able to share it with their followers if they find it useful. The people who share it will recommend your content to their followers, increasing your reach. As a result, you get lots of relevant traffic such as inbound links, brand recognition and social signals These are all used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can tell search engines much about the credibility of your site and how much it should be respected in their ranking algorithms. Aside from amplifying your content Social media can also create brand awareness. Google calls this co-citation. These co-citations can be built via social media in order to increase Google's trust and assist with brand-name searches.

5) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing up in search results pages. This allows your brand to show up in search results for Be34.ch/index.php?title=5_Reasons_Social_Media_Is_Important_For_SEO (look at more info) brand-related queries, which aren't limited to your company website. But it gets even better than that. Individual tweets from Twitter were once indexed and displayed in search results. This enabled your content to rank higher in the search results. It was only temporary for a couple of months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.