Affiliate marketing is gaining popularity every day due to the increasing consciousness amongst the masses about it. Merchants also the affiliates have came to the realization that affiliate marketing proves good for both of them. Affiliate marketing gives the merchant the chance to advertise their goods at a low cost while the affiliates find online marketing as a simple way to make money on the web and that also by doing something that they could enjoy
The perception of people concerning online marketing has undergone a sea change with the growing interest in affiliate marketing. Nowadays, no one considers affiliate advertising as an alternate technique of advertisement of items by a merchant or perhaps as a supply of more income for an affiliate. As of now, online marketing has turned out to be the principle source of profits and revenues for many the merchants as well as affiliates.
Now, there can be a number of questions that may be asked about affiliate advertising. For example, what kind of affiliate program must one opt for or does all internet marketing plans accrue the same positive or are all of the affiliate marketing programs the same deep down or are there affiliate marketing programs that prove to be more beneficial than the others.
It's accurate that there are different types of affiliate marketing but these types surely depend on the manner in which one classifies them. Nonetheless, essentially affiliate marketing plans may be categorized in two heads-pay per click (PPC) and pay per performance (PPP).

o PAY PER CLICK (PPC) AND PAY PER PERFORMANCE (PPP)

PPC is considered the most popular as well as the easiest way of making money for online marketers having smaller websites. An affiliate gets paid if a visitor is referred to his site i.e. when a person clicks through the merchant's banner or perhaps text ads. This particular payment to the affiliate does not be based upon whether the visitor makes any true purchase on the merchant's site. Regardless of that, under PPP affiliate advertising the associate gets paid only if the referred person actually tends to make some purchase or if the referred person turns right into a lead. On account of this difference, ecommerce platform adalah the rewards on PPC for an affiliate marketer would be comparatively less than PPP. PPP affiliate marketing is regarded as a greater bet for each merchant and also for all the affiliate marketer's.
Similarly Pay Per Performance (PPP) affiliate advertising has yet been classified in two categories: - pay per sales (PPS) and pay per lead (PPL). As the name implies under the PPS system, the associate just gets paid whether genuine sales is created while under PPL affiliate system, the affiliate becomes paid whether the visitor fills up an application form or perhaps any such similar type related to business of the company. This system type is employed by companies which rely on leads for their growth like finance and insurance companies.

o SINGLE TIER, Two TIERS AND MULTI TIER AFFILIATE MARKETING