With the amount of internet shops selling more or less similar products, competition is at an all time high in the online retail sector. Just about any ecommerce Platform Business business wanting to become successful in this competitive environment should have the proper advertising and marketing strategies set up. It is simply not sufficient to have a great webstore. Without appropriate marketing all the website development efforts of yours will go down the drain.
Below are a few eCommerce marketing strategies you are able to use to get the best out of the eCommerce venture of yours.
1. Upsell Your Products

A lot of merchants go for up marketing their goods, since up selling works much better compared to cross selling online. You will find 2 main elements to up selling - 1) Establish your upsells related to the initial products 2) Have a suitable product pricing strategy to make the upsell look like a deal. Moreover , make sure that items you're up selling fulfill your customers' needs. New products needs to be truly better than the original ones.
2. Integrate Instagram
An average order worth from Instagram marketing is around $60.00. Instagram gives brands 25 % more engagement than every other social networking platform. If you use right filters, right post and hashtags at the right time, then you are on the right path on Instagram.
You can run campaigns, contests as well as share user generated pictures on Instagram. It's a great method to draw in users towards the offerings of yours. Instagram is one of the fastest growing apps and can be integrated with your store to have an even better user engagement.
3. Launch A Facebook Store