Many businesses miss out on the real benefits of affiliate advertising. As an advertiser (the company trying to find affiliates) you really have to fully grasp the extremely fragile balance which must be accomplished in order to hit that sweet spot of incredible company success.
And so, What's This Sweet Spot Exactly?
For starters, this is determined by the goal of your internet marketing campaign. For ecommerce platform analysis most companies you will find 2 major targets that are zeroed in on:
1. Creating The Brand of yours
2. Making a load of Profits
However, a lot of companies forget about old #3, Making a ton of Profits for the Affiliates of yours.
Hitting the sweet spot will involve all 3 of these targets. I have seen a great deal of companies start an affiliate marketing program and generate a bunch of leads, and simply dump the affiliates of theirs without actually a care. If you do this you are going to miss out on a great deal of cash which could have been made.
You have to understand what affiliate marketing and advertising is in fact all about, and having been on each side of the table (meaning I've ran affiliate marketing programs for the business of mine, and also have been a publisher selling affiliate products) I know precisely what needs to be accomplished for both to have results.