Cerra, Allison. "Survey: Shoppers compelled to buy when armed with online coupons, coupon codes." Drug Store News. If the coupon you're eying passes the value and utility tests, you could end up with a really nice deal on your hands. Sometimes there's a gimmick, like, "We need 400 people to buy this deal before the coupon is activated!" Oooh, exciting. However it works, there's one thing to keep in mind: You're only saving money if the coupon is for something you would have bought anyway -- and if you actually use it.

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