The weight loss industry is currently awash with slimming products which make spurious and wild claims to function as the cheapest or best on the open market. Unlike recommended slimming pills, non prescription or even "over the counter" products do not have to endure the same rigorous testing as well as standardizing procedures and so makers with the merchants are keen to get the merchandise out to market with very little medical proof and sell on the hardiness of "cheap" rather than "proven" through clever marketing and advertising.