What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has become a growing channel for marketing over the last few years, many businesses have yet to make use of it. This is especially true if you are investing in SEO. The creation and management of social media accounts are important to assist in SEO efforts, even though their benefits aren't immediately apparent. There are many reasons you should think about social media as a part of your online strategy, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. A social engagement is when people like, comment or share tweets about content. Content that has the highest number of social engagements will have more social signals. Search engines look at the social signals they receive, and then use them as an element of quality when evaluating the content. This is a way for search engines to determine what people find most useful and what their algorithms consider high-quality. If an article has a high amount of engagement on social media the content can be classified.

2.) Link Building
It's long gone from the time that you could make a request for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to build links the traditional way to create quality content that is link-worthy. How do you reach websites that will link to your content, when they are thought to be "unnatural"? Social media is the answer. Social media lets you expose your content to relevant audiences who may be willing to link to it if it is worth linking to. Those people will also be able to share your content with their friends and increase the reach of your content.

3.) The amplifying of content
It doesn't matter how good your content is, it will not be popular unless you amplify it. Email marketing can be a great way of amplifying content but it's only going to be able to reach the people on your marketing list. It is possible to reach new audiences via social media. Once you share your content, those who follow you will also connect with their friends in the event that they find it helpful. Then those people will share it with their following, further increasing your reach. You will also gain relevant traffic, inbound linking, social signals, and brand awareness, شراء مشتركين يوتيوب all of which are used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the quality of your content. This is what Google refers to as a co-citation. These co-citations are built through social media , which can help improve Google's trust and help with branded searches.

5.) Social Indexing
Since search engines are able to index social media accounts, they are now showing up in search results pages. This allows your brand to appear in search results for specific queries that aren't limited to your company website. It's even more effective. Tweets on their own from Twitter were once searchable and were displayed in search results. This allowed your site to rank higher on search. The service was temporary for a few months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.