What the heck does social media have to relate to SEO? At MWI we hear many of these inquiries from potential and current clients. While social media has been a growing channel for marketing in recent years, the majority of companies have not yet started to profit from the potential of it. This is particularly important to consider if you're planning to invest in SEO. While the benefits of social media may not seem immediately apparent, they are crucial to SEO support. Out of the numerous reasons to think about the use of social media in your overall strategy to be online, here are 5 reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major شراء لايكات فيسبوك search engines have been using online conversations in their algorithm for ranking for some period of time. Social engagement occurs when people like, comment on, share or tweet about an article. The more social interactions a piece of content gets, the greater social signals you send to your site. These social signals are used by search engines to determine the quality of content. It's a way to measure the content that people consider useful in comparison to what their algorithm determines to be of high quality. If an article is receiving lots of social shares It can be quickly indexable.

2) Link Building
The days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating high-quality content that is relevant. But how do you reach websites that are willing to link to your content if you ask them directly, which is an "unnatural" link building technique? Social media can help. Social media enables you to expose your content to of relevant groups of people who may be in a position to influence them to link to your content when it's worthy of linking to. They will also share your content with others, increasing your influence.

3) The amplifying of content
No matter how top-quality your content is, it's not going to be popular until you amplify it. Sure, email marketing can be a great way to amplify the content, but it'll only reach those in your database of marketing. You can also reach new audiences via social media. If you send your content out to your followers, they will be sure to share it with their own followings when they find it useful. Then those people will be able to share it with their followers and increase your reach. Additionally, you will gain relevant traffic as well as inbound linking, social signals, and brand recognition and are used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the quality of your site and how reliable it ought to be within their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. This is what Google calls a co-citation. These co-citations can be developed by using social media to boost Google's trust and help with branded searches.

5) Social Indexing
Since search engines are able to index social media sites and display them in search results pages. This allows your company to show up in search results for your branded search queries , which is more than only your website. It gets even better. Individual tweets on Twitter were at one time indexed and displayed in search results too giving another opportunity for your content to rank in the search results. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.