What the heck does social media have to in relation to SEO? MWI gets this information a lot from clients who are prospective or current. Social media is a rapidly expanding marketing channel that many businesses have only begun to take advantage of over the last few years, however it's very important to leverage in particular if you're putting resources in search engine optimization. While the benefits of social media may not be immediately apparent, they are vital for SEO support. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for quite some years now. If people tweet, share, like, comment or share a piece of content that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals it will bring to your site. Search engines analyze these signals from social media, and consider it a quality factor when ranking the content. It's a way to determine the content that people consider useful over what their automated algorithm determines to be top-quality. If a piece of content receives lots of social interaction it will be immediately classified.

2.) Link Building
It's long gone of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. How do you get in touch with sites that would be willing to link to your website if they are not directly approached as an "unnatural" link building practice? Social media can help. Social media lets you expose your content to appropriate audiences that are willing to share it with others, when it's worthy of linking to. People who promote your content to their network which increases the power of your content.

3) Content Amplification
The quality of your content is, it won't gain traction unless you amplify it. Yes, شراء لايكات فيسبوك email marketing is a great way to amplify content, but it can only reach people within your marketing database. You can also reach new audiences through social media. After you have shared your content, the people who follow you will spread it to their networks if they find it useful. These people will then be able to share it with their followers to increase your reach. As a result, you get many relevant visitors including inbound links, social signals and شراء لايكات فيسبوك brand awareness These are all utilized by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand recognition and brand identity can inform search engines a lot about the quality of your website and the degree to which it should be trusted in its ranking algorithms. Apart from boosting the quality of your content social media also aids in create brand awareness. Google calls this co-citation. Making these co-citations with social media can improve Google's trust and confidence in your web page and also assist with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media accounts which means they show on search results pages. This allows your business to show up in search results for search queries that are branded and not exclusive to your site. However, it's even more than that. Individual tweets on Twitter were previously indexed and appeared in search results, too which gave another means for your content to rank in the search results. The service was temporary for a few months before Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.